Righteous Rotation and the Rule of “Fours”
The Righteous Rotation follows the creation and patronage of locally owned and operated businesses. When a small business prospers, its owners and workers prosper along with the surrounding community. This leads to more prosperity for the small business, and on and on.
The money you spend at local businesses gets magnified four times as it ricochets around your community. The same dollar spent with a business owned elsewhere gets quartered and only ¼ stays in your town1.
America needs to create, not more jobs, but more companies. Some will fail miserably, some will succeed and some will just muddle along, but the impact of local business is tremendous. And, the economic freedom that comes with owning your own business is invaluable.