THE WAR: Reebok v. FTC Reebok made unsupported claims in advertisements that walking in its EasyTone shoes and running in its RunTone running shoes strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes. The FTC’s complaint also alleges that Reebok falsely claimed that walking…
I used to represent a now defunct hedge fund that had a whip smart general counsel. Her standards were high and she prized speed and competence. At one point, I was helping her get licenses to a bunch of algorithms. I drafted the first version of the license agreement,…
This is a new series called War Story Wednesdays. (We love a lot of alliteration.) War stories are cases that illustrate business law. First, we give you The War – those are the facts and the battle. Then, we give you The Winner – who won and why. Finally,…
Let’s say you need to come up with a value for something – a company, a hard asset, intellectual property, shares of stock. The measure is often Fair Market Value or Fair Value – two terms that get treated as if they are identical. Except Fair Market Value and…
It’s the third week of the year, and I’m clinging to my 2012 resolutions by my fingertips. My resolution to post 3 times a week is in danger. So, on a Thursday night, in a cab on my way home, I have grabbed this little post out of my…
If you borrow money, you may expect that the terms of the loan, including the loan amount, payment terms, interest rate and all other terms, are listed in the cover letter. The rest of the documents may look like inaccessible lawyer filler that have no bearing on your conduct. …
Profit and Laws and our book, Birth to Buyout, examine issues facing businesses – everything from web contracts to building prototypes. Occasionally, we’ll be posting stories from the real world that illustrate a particular issue or law. Up this week? Manufacturing. And perhaps an argument that sometimes it’s…
Folks, two weeks ago, we wrote about how Minnesota’s state government shutdown would keep businesses from getting financing, registrations and licenses. We even had a chart. But, we never imagined that it would also stop the flow of beer from the keg. Seems that without government services, bars…
Everyone always wants to know: which entity should I pick? Let’s try and answer that once and for all. Here, we’ll talk about the types of entities. Down the road, we’ll talk about how to think about them. First, you should know that all business entities are creatures of…
The health insurance marketplace makes starting a business a life or death decision. American entrepreneurs ought to have to do battle with market demand, logistics and competition, but not with America itself.
