Chobani and Dov Seidman Wrestle Over Use of ‘How’ Trademark

I predict this is going to end badly for Dov Seidman. Seidman, who uses “How Matters” as his content calling card, is suing Chobani yogurt for its new “How Matters” ad campaign. Seidman can win if he can show two things; First, that his trademark is distinctive enough to not be…