THE WAR: Reebok v. FTC Reebok made unsupported claims in advertisements that walking in its EasyTone shoes and running in its RunTone running shoes strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes. The FTC’s complaint also alleges that Reebok falsely claimed that walking…
THE WAR Legacy Learning Systems Inc. sold $5 million worth of DVDs of guitar instructions through affiliate sales. The problem? The affiliates didn’t disclose that they got a huge commission for each sale – instead, it looked like their reviews were totally impartial. THE WINNER The FTC, under a…
This is a new series called War Story Wednesdays. (We love a lot of alliteration.) War stories are cases that illustrate business law. First, we give you The War – those are the facts and the battle. Then, we give you The Winner – who won and why. Finally,…
Want to know what I love most about the FTC? The only people they dislike more than get-rich-quick charlatans are fake diet gurus. Here is an excellent post from a blog I really like about the FTC’s pursuit of some get-thin-quick barkers promising skinny jeans with human growth hormone. …
