trademark

I predict this is going to end badly for Dov Seidman. Seidman, who uses “How Matters” as his content calling card, is suing Chobani yogurt for its new “How Matters” ad campaign. Seidman can win if he can show two things; First, that his trademark is distinctive enough to not be…

In trademark, reach and federal registration matter. THE WAR Gene and Betty Hoots opened a restaurant called “Burger King” in Matoon, Illinois in 1957. Then, in 1959, Gene got a trademark registration – but just in Illinois. Meanwhile, Burger King (“Big BK”), a much bigger company, got federal registration…